ABSTRACT
Societal Impact Statement: Plants are indispensable to life on Earth. Securing our future requires protecting plant biodiversity and the development of climate-resilient crops. Activities fostering public appreciation of plant science, and promoting plant-related professions, are therefore critical. These efforts can be hindered by plant awareness disparity, manifesting as difficulty in recognizing the presence and importance of plants. However, interest in plants as a hobby and as lifestyle elements has rapidly increased in younger demographics over the last decade. We suggest these topics should be exploited urgently by researchers and educators to increase further the reach of science communication, thereby enhancing societal awareness of botany and stimulating interest in plant-related degrees and career pathways. Summary: Plants are the basis of life on Earth as we know it and the study of plants is essential to protect our future. Yet botany and plant science are in crisis and suffer a low uptake at the level of undergraduate degrees. Increasing science communication about exciting advances in our knowledge of plants and their importance to society may be a strategy to counteract this. Here, we comment on the recent trends in the public perception of plants and explore them using infoveillance tools. Our observations highlight that paradoxically over the last decade public interest in plant-related topics has increased considerably, with the advent of a new type of social media influencer—‘plantfluencers’. Additionally, recent studies demonstrate that the COVID-19 pandemic has boosted awareness of the therapeutic value of interacting with plants and their positive effect on human well-being. We suggest that this offers a window of opportunity to develop an appreciation of plant science among the wider public, who are reconnecting with plants in new ways. Plant-focused communities and online groups on social media platforms can facilitate engagement with new audiences. In particular, trends relating to houseplants, plant-based diets and the benefits of interacting with plants on mental health and well-being together provide an attractive springboard for science outreach and botany-focused conversations. Here, we discuss these trends and make recommendations for researchers and educators. © 2022 The Authors. Plants, People, Planet published by John Wiley & Sons Ltd on behalf of New Phytologist Foundation.